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Philipp Weghmann has been named Chief Development Officer and President of Beyond Green, sparking a bold new direction for Preferred Travel Group. This strategic appointment signals more than a title change—it launches a global expansion strategy into motion with precision and vision.
Preferred Travel Group is stepping into its next chapter, and with Philipp Weghmann at the helm, transformation is inevitable. As Chief Development Officer, his influence will ripple across continents. As President of Beyond Green, his leadership promises a future built on sustainability. What comes next could redefine how the world experiences travel—get ready for a story of global scale.
A new chapter is unfolding at Preferred Travel Group—one that signals accelerated growth, bold strategy, and a powerful push toward sustainability. The global travel powerhouse has officially named Philipp Weghmann as its new Chief Development Officer and President of Beyond Green, marking a turning point in the company’s vision for innovation, luxury, and global leadership.
With this dual appointment, Preferred Travel Group has sent a clear message: the future of travel lies in meaningful, sustainable, and strategic expansion—and it’s ready to lead that charge.
This is more than just a new hire. It’s a bold move designed to reframe the group’s future. As Chief Development Officer, Philipp Weghmann will lead company-wide development initiatives, working across departments and global regions to align the brand’s mission with market opportunities.
Meanwhile, as President of Beyond Green, he will take the reins of a brand that’s increasingly being recognized as a leader in eco-conscious luxury travel. The brand’s presence will now evolve with greater intensity, targeting key markets across Europe, Asia, the Americas, and emerging sustainability-driven destinations.
His dual leadership role is designed to unify vision and execution, ensuring that the company’s strategy is as cohesive as it is ambitious.
Weghmann brings over two decades of experience in luxury hospitality and brand development. He most recently served as Global Brand Leader for The Luxury Collection at Marriott International—overseeing a portfolio of more than 120 properties in 35 countries.
His leadership played a pivotal role in launching marquee hotels in major global cities such as Madrid, Seoul, Istanbul, and Munich. During his tenure, The Luxury Collection surged in both market relevance and guest experience innovation.
Now, he returns to Preferred Travel Group—a company he knows well. Starting in 2006, Weghmann held several key roles across Europe and Latin America, gaining hands-on experience with the group’s diverse property portfolio and regional dynamics. His familiarity with the company’s values, paired with his evolved global perspective, makes him uniquely qualified to lead its next phase of growth.
This leadership move comes at a time when the hospitality industry is evolving fast. Travelers are seeking more than luxury—they want purpose, sustainability, and authentic connection.
Preferred Travel Group is rising to meet that demand. With Philipp Weghmann leading global development and spearheading Beyond Green, the company is set to become a major force in shaping the next era of travel.
This isn’t just about new hotels. It’s about building a network of experiences that align with responsible tourism, cultural respect, and environmental care. Under his leadership, the company aims to expand in regions that value these principles, while elevating global standards across its entire brand portfolio.
Beyond Green isn’t just a brand—it’s a movement. Built on the foundation of sustainability, it connects travelers to properties that demonstrate genuine commitments to people, planet, and place.
With Weghmann at the helm, Beyond Green’s expansion will likely focus on partnerships with independent hotels that prioritize eco-friendly operations, social equity, and conservation initiatives. This growing network already includes trailblazing properties across continents, but 2025 marks a new wave of momentum.
More regions. More impact. More purpose. That’s the roadmap.
Weghmann will also oversee Preferred Travel Group’s IQA (Integrated Quality Assurance) and Alliance Partner programs—essential elements that ensure consistency across its global portfolio.
This responsibility is critical. As the group expands, maintaining high standards across different cultures, climates, and customer expectations becomes a challenge. But it’s one that Weghmann is well-positioned to meet. His expertise in luxury travel and global operations makes him an anchor in ensuring the group doesn’t just grow—it grows with integrity.
This leadership transition reflects a larger shift in global hospitality. Luxury is no longer defined by excess—it’s defined by intention. More travelers are choosing experiences that align with their values. More hotels are reimagining their operations to serve both guests and communities.
Preferred Travel Group is capitalizing on this momentum. With over 1,100 hotels in more than 80 countries, it already holds significant global reach. But with the addition of Weghmann and his focus on expansion, sustainability, and brand evolution, it’s preparing to leap even further ahead.
For independent hotel owners and operators, this is an invitation. Preferred Travel Group is poised to welcome new properties into its fold—those who meet the standards, share the mission, and are ready to connect with global audiences.
For partners, this leadership shift signals long-term stability and vision.
And for travelers, it means more destinations to discover, more authentic experiences to enjoy, and more confidence that every booking aligns with their values.
This isn’t just a corporate change. It’s a cultural one.
As travel continues its rebound post-pandemic, the industry is redefining its future. Philipp Weghmann steps into this role at a critical time—when consumers are more informed, more conscious, and more selective than ever before.
With Preferred Travel Group ready to scale and Beyond Green prepared to lead the sustainability conversation, the future is bright. But it’s also urgent.
The world needs travel that heals rather than harms. Brands that build rather than exploit. Leaders that listen and lead with purpose.
And now, the company has exactly that.
